Elevation takes a trip back in time with Rewind TV network branding
The free over-the-air network will launch with branding developed by the Atlanta-based creative company
9/1/21 - Atlanta, GA: For the over-the-air network launch of Rewind TV, the team at Nexstar Media Group, Inc. turned to Elevation to develop the network’s branding package. “When we were asked to brand Rewind TV for it’s over-the-air launch, we pumped up our Reeboks, teased our hair, and strapped on our Swatches, because we had one month to get this totally tubular network ready for its debut,” said Elevation Executive Producer Stephanie Carson.
Rewind TV is a spin-out of the already existing Antenna TV. While Antenna TV aired classic shows from the 50s to the 90s, Rewind TV is focused on airing reruns of 80s and 90s shows, mostly sitcoms. Like Antenna TV, Rewind TV is a free-to-watch, over-the-air network.
“Our creative concept team is comprised of multiple generations of talent,” said Stephen Cocks, Elevation Founder and Executive Creative Director. “We let this brain trust put on their metaphorical shoulder pads and let loose to visualize what the 80s/90s meant to each of them personally.” The team took those concepts and pulled together several iconic design directions, landing on a direction that took inspiration from a classic rewindable medium.
“We explored 80s and 90s staples, like stickers and neon, but as we delved deeper into the concepts, it was clear that we all had fond memories of iconic VHS packaging,” said Elevation Artistic Director Dianne Frisbee. The team created three distinct looks that paid homage to VHS designs, as well as a color palette and font set meant to feel fresh and retro at the same time. While not a broadcast requirement, the Elevation team created everything to be SD title-safe. “It better highlights the SD source material and makes the design more immersive,” said Stephanie Carson.
Utilizing a logo that Nexstar developed internally, Elevation delivered a “bodacious” branding package heavy on nostalgia. The deliverables included title cards, lower thirds, promos, and something distinctly not 80s: a social media toolkit.
The team at Elevation had a “totally righteous” experience working with the talented team at Nexstar to make this trip back in time a reality.
About Elevation: Elevation is the creative company based in Atlanta, GA known for crafting beautifully designed solutions and stories for their clients. Specializing in branding, animation, and design, Elevation has been part of the Atlanta entertainment industry for 25 years. https://thisiselevation.com